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Authentic expands with STQRY acquisition

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Authentic acquired the assets of STQRY on 1st March 2017.

Founded in 2012, the US-based company STQRY is a storytelling mobile app that helps its users explore, engage, and discover arts and culture within their geographical areas. Their client base was predominantly in North America, Asia and the South Pacific.

Authentic has been around since 2009 with its leading mobile app platform for the tourism, culture and heritage sector, My Tours. Authentic is passionate about creating stunning mobile applications to engage visitors in new ways. With visions aligned in so many ways this acquisition was a good fit.

Acquiring STQRY brings an exciting range of organisations into the Authentic client base. These clients include The Walt Disney Family Museum; Asian Civilisation Museum; National Museum of the American Indian (Smithsonian Institution).

This acquisition enhances Authentic’s authority  in the culture and heritage mobile storytelling sector. Watch this space to see what this intergration will mean for our platforms.

For more information contact Julia Schonrock (julia@getauthentic.io)

Authentic acquires 7scenes

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With the goal to expand its presence in Europe, Authentic acquired the assets of 7scenes on 9th May 2017.

Founded in 2007, the Netherlands-based company 7scenes was a mobile storytelling platform that provided organizations with all the tools you need to develop location-based tours and games for smartphones. Their clients were mainly based in the Netherlands and Belgium.

Authentic has been around since 2009 with its story telling platform, My Tours. Authentic is passionate about creating mobile applications to help audiences explore, engage, and discover arts and culture in new ways. With visions aligned in so many ways this acquisition was a good fit.

Acquiring 7scenes brings an exciting range of European clients into the Authentic system. These clients include Amnesty International; Literatuurmuseum; and De Zaanse Schans,which have recently been migrated to the My Tours mobile app platform.

This acquisition makes Authentic a frontrunner for the culture and heritage mobile storytelling sector, enhancing the company’s future growth and performance.

For more information contact Julia Schonrock (julia@getauthentic.io)

Geofencing and Auto-Play

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With the release of our new tour builder we have unlocked a couple of features that have been lurking in the background for a couple of months. When combined they offer a powerful new way for your users to experience tours. The two new features are get-fencing and auto-play.

Geo-fencing

Geo-fencing has been available on iOS for a while and has now launched on Android. As the user approaches a tour stop, an alert is sent to your device as the geo-fence is activated. This location based alert lets the user know what stop they have reached and tapping on it will take them directly to the stop info. Even better, with the new tour builder you can determine the radius of your geo-fence! Be it 100 meters, for walking tours, or 1000 meters, for driving tours. The choice is yours.

To customise the geo-fences simply tap on the stop pin in the map edit screen. You will be able to set the latitude and longitude of the geo-fence (if different from the stop) and the radius.

IMG_3834

Audio Plays Automatically

Building on the geo-fence alerts, users can now set any audio content to play automatically. Very handy if you have your hands full with other things whilst on a tour – such as a steering wheel or even the handle bars of a bike. Users can easily turn this feature on and off depending on their preferences and best of all the feature works even when the app is running in the background.

WalkAuck_Auto Play Audio

 

Interested in adding geo-fence alerts to your app? Give us an email at support@mytoursapp.com and we’ll be happy to help. It’s a free upgrade for existing users